Malik has also worked as a representative at the World Health Organization for two years and sponsors a child at the SOS Children's Village, an NGO based in Pakistan working with orphaned children.
Veena Malik was born on 26 February 1978 in Rawalpindi, to Aslam Malik, a Pakistan Army soldier, and his wife, Zeenat Malik. Malik grew up expressing an interest in joining the film industry and her grandmother decided to encourage her. Her father however disliked the idea and pondered over his daughter's fate in an industry that was deemed unsuitable for girls in Pakistan and initially resisted his daughter's attempts to pursue a career in entertainment. However, she continued to receive support from her grandmother despite the disapproval of many family members.